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Getting Started with Salesforce Data Cloud @ World Tour Amsterdam ’24
It was such a pleasure to be on stage today at World Tour Amsterdam talking about how to get started with Data Cloud. So nice to share our Salesforce vision on how Data Cloud is the cornerstone of our Einstein 1 future vision, how easy it is to get started and some top tips from…
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Why a Marketers’ imagination & creativity is a super power in a world dominated by data and AI
Imagine this: you are in a project, where a company is implementing a new customer data platform that ‘unifies all its data across all systems in one single customer view’ so that it can ‘empower its marketers to deliver seamless, personalised, customer experiences’. Sounds familiar? Now this customer is voraciously working to identify and bring…
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Reflections on another crazy fulfilling year at Salesforce
As Salesforce’s fiscal year is a slightly off calendar (our fiscal ends January 31st), I always like to look back and forward a bit closer to our fiscal close, as opposed to the traditional December / January cycle. It allows me to take everything into consideration (especially stuff happening in busy Q4 season). Next to…
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Don’t dwell on the micro, but celebrate the macro
Confession: my brain is wired in such a way that I easily drown in the anxiety and discomfort of down time, feeling somewhat lost quite quickly. No matter how busy I was, and how successful and energetic it was, 1 or 2 weeks of slower work kill me. I need a spark. I need the…