Successfull strategy in Salesforce for Marketing comes in many different shapes and forms. Below are some of the themes I include when building a strategy that drives successfull Salesforce Marketing Outcomes.
Vision & Value Mapping
Success with Salesforce for Marketing, across the full stack of Data Cloud, Personalization and Marketing Cloud Engagement requires a lot more than just a technology implementation. Success starts with why: a strong vision, and a clear focus on the value that needs to be generated, and kpi’s that need to be hit. I partner with your teams to surface a vision and value map that is both ambitious and feasible
Customer Experience Strategy
A complete view of the desired end-to-end customer experience is the essential second step in every Salesforce Marketing Implementation: What’s the best customer experience we can deliver? What problems, and needs can we solve for? How do we want to show up, and differentiate ourselves as a brand? And how is that customer experience going to be supported by Salesforce for Marketing Tech? I facilitate workshops to help you map customer experience strategy, to deliver through Salesforce for Marketing. I promise I’ll keep it simple 🙂
